Lauren Andersen has been named Avon’s new Global Celebrity Makeup Artist, and will help launch the new Avon Color line launching summer 2013. As global spokesperson, Andersen will share beauty tips in Avon’s brochure and create beauty videos for Avon’s YouTube channels.

Among Avon’s upcoming product innovations are newly reformulated its lipsticks and eye shadows with “color reveal” technology, for high-impact color.

“In a year when we’re launching so many innovative beauty products and updating the Avon Color brand, we’re thrilled to partner with Lauren who is a true authority in the beauty industry,” said Meg Lerner, vice president, Avon North America Marketing. “Lauren embraces Avon’s philosophy that beauty can help you reveal your most fabulous you.”

Andersen has worked as a celebrity makeup artist on editorial shoots, ad campaigns, press junkets, and major red carpet events. Her beauty philosophy is founded on the idea that makeup should evoke a sense of beauty and confidence.

“Growing up my mom was an Avon Representative and some of my earliest memories playing with makeup are with Avon products,” Andersen said. “My passion for beauty began with Avon and I’m excited to continue my journey with the brand as they debut an innovative new Avon Color collection.”